In this entrepreneurial sustainability project, students take on the role of agri-tech innovators tasked with designing a profitable vertical farming business in Dubai. The journey begins with a deep dive into hydroponic farming systems, exploring the key parameters for plant growth, such as nutrient solutions, water quality, lighting, and temperature control. Students also research automation processes that reduce labor and optimize plant yield. With a firm understanding of vertical farms’ technology and environmental benefits in arid regions, students select specific crops suitable for local markets. They then move into the business planning stage, conducting a market demand analysis, estimating operational and installation costs, and calculating the initial investment required to launch their farm. The outcome is a fully developed business model that includes projected revenues, profit margins, sustainability goals, and scalability potential. This project combines agricultural science, engineering, business, and sustainability, preparing students to develop innovative solutions for food security in urban environments.